anyone who needs to visualize and test their ideas. We want to help schools, cities, agencies. Joe sums it up: “Ideally, we’ll make an application for an advertising agency one day and work on a solution to a parking problem in San Francisco the next. Within as well as outside the communication industry. That’s also a reason for why Another Tomorrow will stay completely independent to be able to work and collaborate with everyone.
It’s been proven over and over again, that collaborating over multiple different disciplines is key to create groundbreaking ideas.” says Joe. “Our respective backgrounds have given us an extensive network that will be a big part of Another Tomorrow. The two of them met at Berghs School of Communication where Fredrik was responsible for the Advertising Program as Program Director and Joe now teaches prototyping. As the founder and Creative Director at Protothon, Stockholm, he’s explored hackathons as a way to forge the future of brand communication and collaborated with brands like Absolut, Google, Nike and Spotify. Joe is a master innovator, facilitator and prototyping specialist from London.
Fredrik spent his last two years at Google Creative Lab and Anomaly in New York, and before that worked at pioneer companies like Framfab, Abel&Baker and Perfect Fools in Stockholm. In today’s world, it doesn’t t make sense to spend months and millions on creating products and services that don’t turn out the way you wanted them to.” Fredrik explains.īoth him and Joe have a lot of experience when it comes to creating interactive experiences and digital communication for big brands. We’re here to guide them through the process and make sure to maximize creativity whilst minimizing time and money.
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“Everybody’s talking about the importance of ‘failing fast’, but no one really knows how to do it most organizations aren’t set up to work that way. A method Another Tomorrow describes as “productive failure”. It will also work as a tool to give you insights in what about your product that works, and what doesn’t, at an early stage in the process. Giardina, who also hails from NYC, has 19 years of experience working at US fashion brands. In other words: making it easier to explain, visualize, and bring ideas to life.īut at Another Tomorrow, prototyping will not only be used as an efficient way to show proof of concept. New York City-based fashion brand Another Tomorrow has tapped Elizabeth Giardina as its new creative director. The shop will help businesses explore the intersection between cutting-edge technology and storytelling through prototyping and interdisciplinary collaboration. 'Fail fast, not big' could be the mantra for Fredrik Heghammar and Joe Coppards’ new creative tech shop Another Tomorrow, based in Stockholm, Sweden.
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